Privacy Policy

Last Updated: 2026

Borough Arms WSM ("we," "us," "our," or "Company") operates borougharmswsm.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.

Information We Collect

We collect information in the following ways:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

We use cookies to enhance your experience on our Website. Cookies are small files stored on your device.

Types of Cookies:

Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect Website functionality. You can also opt out of Google Analytics tracking by using Google's opt-out browser extension.

Third-Party Links

Our Website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging with their services.

Any interactions with linked sites are governed by their respective terms and privacy policies, not ours.

Your Rights

Under UK and EU Data Protection Laws (including UK GDPR): You have the right to:

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our affiliate programme terms. You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or would like to report a data breach, please contact us:

Email: [email protected]
Website: borougharmswsm.com

We will respond to your request within 30 days, or as required by applicable data protection laws.